Different types of briefs

There are many types of briefs which all have different styles and structures to them. The main five briefs are contractual, negotiated, formal/informal, commission and competition.

Contractual briefing is when the brief is shared and discussed between two groups of people, the client and the media company. This brief explains the requirements and what the employee is agreeing to before signing it. The brief is also specifically set out to show the guidelines that the company must follow and if they don't then they could face legal actions. The layout of the contractual brief is clear but informative making sure that the company know exactly what they are being asked to do. As this brief is very detailed it then allows the client to understand and complete with all the information required. However the brief could also cause dissagreements about what the two groups of people want to be included on it as what has been written cannot be changed.

Negotiated briefing is a brief that is decided by the client and the employer themselves to agree on final ideas. These briefs need to be carefully thought out and clarified to prevent problems in the future. Negotiated briefs allows the ideas of the client and employer to be combined into one to make sure both sets of people are happy and confient with what they are agreeing to. This brief can also cause problems as the employer and the client could come to a dissagreement while discussing what the brief should include which could lead to potentually losing the work and partnership.

Formal briefing is a straight forward brief and is easy to read, however it includes important information so the client knows what they need to achieve. This means that the brief will be easier to understand meaning that the chosen project can be created a lot quicker with no hessitations. As the brief is clear and easy to understand it allows the client to be sure that it doesn't include legal terms within it. However this contract can be a little too general compared to other briefs which could allow the client and the employer to disagree on decisions made. As it is not explained in a lot of detail the client might not create the project how the employer wanted it but the information wasnt detailed enough for the client to know what was specifically wanted by them.